Selling on Amazon gives you access to millions of potential customers, but it also means playing by Amazon's rules. One of the strictest areas of compliance is product photography. Understanding the full scope of Amazon product image requirements, including background, size, and format, is critical for any seller. A non-compliant image doesn't just look bad—it can get your listing suppressed, meaning no one will see your product at all.

The rules are designed to create a uniform, trustworthy shopping experience. While they might feel restrictive, they actually help your product shine by removing distractions. In this guide, we will break down exactly what you need to know to keep your account safe and your sales high.

The Main Image: The Most Critical Element

Your "MAIN" image is the first thing a customer sees in search results. It has the strictest requirements.

• •Background: Must be pure white (RGB 255, 255, 255). No exceptions.
• •Content: The image must show the actual product you are selling. No props, no "lifestyle" shots, no text, and no graphics or watermarks.
• •Product Coverage: The product must fill at least 85% of the image frame.

Technical Specifications: Size and Format

Whether for the main image or secondary images, your files must meet these technical standards:

• •File Format: JPEG (.jpg or .jpeg), TIFF (.tif), PNG (.png), or GIF (.gif). JPEG is preferred by Amazon for its balance of quality and file size. Note: Animated GIFs are not supported.
• •Image Size: At least 1000 pixels on the longest side (to enable the zoom function). Amazon recommends 1600 pixels or larger on the longest side for the best customer experience.
• •Color Mode: sRGB or CMYK. sRGB is the standard for web and is generally recommended to ensure colors look correct on screens.

Common Mistakes That Lead to Suppression

Sellers often try to stand out by bending the rules, but Amazon's algorithms are quick to catch non-compliance. Avoid these errors:

• •Using a border: Adding a frame around your image is prohibited.
• •Showing accessories not included: If you sell a phone case, don't show the phone unless it's clear it's not included (and strictly avoid this for the main image if possible).
• •Mannequins: For clothing, visible mannequins are not allowed generally, unless it is a specific category exception. Clothing should be photographed flat or on a "ghost" mannequin.

How to Meet These Requirements Efficiently

Meeting these standards doesn't require a professional studio. The key is in the post-processing.

1. Shoot for the Edit

Take your photo on a clean background. It doesn't have to be perfect white yet, but a solid color makes it easier to remove later. Ensure you have high resolution (don't use the zoom on your phone, move closer instead).

2. Fix the Background

Since the pure white (255, 255, 255) background is non-negotiable, you must edit your photo. Using an automated background remover is the fastest way to achieve this. These tools strip away the original environment and replace it with the hex code #FFFFFF instantly.

3. Crop and Resize

Once the background is fixed, crop your image tightly so the product fills 85% of the square. Resize it to 2000x2000 pixels to be safe for all zoom functionality.

Conclusion

Amazon product image requirements are not suggestions; they are mandates. By adhering to the background, size, and format rules, you ensure your listings remain active and visible. More importantly, high-quality, compliant images build trust with customers, leading to higher conversion rates.

Don't let technical details slow down your business. Establish a workflow that ensures every image is compliant before you upload.

If you need a reliable way to ensure 100% white backgrounds every time, try removebackgroundphoto.com. It helps you prepare product photos faster, guaranteeing they meet Amazon's strict standards so you can focus on selling.