Amazon Product Image Requirements 2026: The Complete Compliance Guide
Last updated: January 2026
In the competitive world of Amazon, your product image is your storefront. It's the first thing customers see, and often the deciding factor between a click and a scroll. But beyond aesthetics, Amazon has strict technical requirements that every seller must follow.
Non-compliance can lead to suppressed listings, lost sales, or even account suspension. This guide covers everything you need to know about Amazon's image policies for 2026, helping you ensure your listings stay live and convert customers.
Key Rule Summary
For 2026, the golden rule remains: Your Main Image must show ONLY the product on a pure white background (RGB 255, 255, 255). No text, no logos, no props, and no borders.
1. MAIN Image Requirements (The Most Critical Part)
Amazon distinguishes between your "MAIN" image (the first one that appears in search results) and "Additional" images. The rules for the MAIN image are the strictest.
The Checklist for MAIN Images:
- Pure White BackgroundBackground must be pure white (RGB 255,255,255). No off-white, no gray, no transparent backgrounds.
- Product CoverageThe product must fill at least 85% of the image frame. Don't leave excessive empty space.
- No DistractionsShow the actual product ONLY. No props, no confetti, no "sale" badges, no text overlays, no watermarks.
- Focus and QualityImage must be professionally lit and in focus. No pixelation or jagged edges.
2. Technical File Specifications
Ensure your files match these specs before uploading to Seller Central.
| Metric | Requirement |
|---|---|
| File Format | JPEG (.jpg), TIFF (.tif), GIF (.gif) *JPEG is preferred for speed |
| Image Dimensions | Minimum 1000px on longest side (for zoom). Recommended: 2000px on longest side. |
| Color Mode | sRGB or CMYK |
| File Size | Maximum 10 MB |
3. Additional Image Slots (The Fun Part)
While the Main Image is strict, Amazon allows up to 8 additional images where you can get creative. This is where you sell the product.
Allowed in Additional Images:
- Lifestyle shots (product in use)
- Text overlays and infographics
- Backgrounds and environments
- Size charts and comparisons
Still Prohibited:
- Pornographic or offensive content
- "Amazon's Choice" or "Best Seller" badges
- Claims like "Top Recommended"
4. Pro Tips for Compliance & Sales
Maximize Zoom Capability
Amazon's zoom feature activates when images are at least 1000px on the longest side. Customers love to zoom in. Upload images at least 2000px wide to give them a crisp, detailed view.
Don't Fake the White Background
Taking a photo against a white wall isn't enough—it usually looks gray or yellowish. Use a tool (like ours) to completely remove the background and replace it with pure digital white (#FFFFFF). This ensures it blends perfectly with the Amazon search page.
Conclusion
Meeting Amazon's image requirements is the first step to selling successfully. By ensuring your Main Image is compliant (pure white background, high quality) and using your additional images to tell a story, you'll maximize both visibility and conversion rates.